See more movies.
We think you should see more movies. That’s the whole company.
Somewhere along the way, the movies became a splurge. Twenty-seven dollars for a Tuesday night in New York. A price that makes you think twice about the one thing you used to do without thinking at all.
We didn’t like that. Especially not for you.
Because nobody loves the movies like teenagers do. The Thursday premiere. The whole row of you. The argument about it the entire walk home. That’s not a night out — that’s the night. It shouldn’t cost half a paycheck to have it.
So we made it simple.
Always fourteen dollars. Matinee or midnight. Bedford Avenue or anywhere else. The blockbuster everyone’s seeing and the strange little one nobody is. Fourteen dollars, every time, no asterisk.
Membership is $8.99 a month. That’s the only catch, and it isn’t much of one.
We’re not here to replace the theatre — we’re in love with the theatre. The screen the size of a building. The sound you feel in your chest. The popcorn you’ll swear you didn’t buy. We just want more of you in those seats, more often, seeing more of everything that’s out there.
Because a movie you can afford is a movie you’ll actually go see.
